Hi, I'm Julie. I teach growing craft beverage brands how to work smarter, not harder.
I believe that everyone, regardless of the size of their production facility or bank account, should have access to approachable and actionable business resources. With a focus on sales, marketing, distribution, and management tactics, I help owners, operators & teams optimize their strategic business plans and keep up with industry trends without having to take out a second mortgage just to grow their brand.
The Bottleneck is my vehicle for educating the masses. With occasional correspondence delivered to your inbox a few times per month (or less, who am I kidding, things get busy sometimes), I deliver a relatable business lesson that you can use to optimize your sales, marketing, and distribution plans. And it will most likely show up with a Gen X joke or two, a pop culture reference, and some GIFs. Your business is stressful enough, it's my job to make things a little lighter.